What you will learn
- What each of the 10 steps asks for
- How to set the goal, tokens, price and dates
- The rules for milestones, rewards and use of funds
- When to submit to the board and what it costs
Before you start
- A Krows account with the founder role
- A square logo (min. 400 px), a 16:9 cover (min. 1280 × 720) and a 15–30 s video
- About 20 minutes. It saves itself
Chapter 1Getting started
- Tap “Publish your startup” or press NFrom any screen.
- Type the name and tap “Create and continue”
All it asks at first is the name. - Fill in the 10 stepsThe list is on the left; incomplete ones show a red number with pending fields. Switch steps with [ and ], and save and continue with Ctrl/⌘ + ↵.
- Current step.
- Steps with pending fields, marked with their count.
- Final review: what is missing before you submit.
- Startup status (Draft) and access to Integration.
You can have up to 3 startups in draft or in review at once. With a trust score below 31 you cannot create startups.
Chapter 2Steps 1 to 3: startup, description and team
1 · Startup
- Name and address (lowercase, numbers and hyphens): used by your link and button.
- Tagline: what the board card shows. Be specific: “Subscription solar panels for small businesses”.
- Square logo, min. 400 × 400 px (PNG, JPG, WEBP or SVG, max. 2 MB) and 16:9 cover, min. 1280 × 720 px, max. 5 MB.
- Teaser video of 15 to 30 s, landscape, min. 720p, MP4 or MOV, max. 50 MB. A preview that sparks interest: no figures or financial data.
- Sector, country, city and up to 5 keywords for search.
- Stage, model (B2B, B2C, B2B2C), team size and the language you write in: it is translated automatically into each investor’s language.
- If the company is incorporated, its legal name and year.
2 · Description
Summary, problem and solution, a gallery of up to 8 images and 1 to 5 risks and challenges with why and how you will handle them. Declaring risks builds trust; not declaring them, distrust. You can also add supporting documents: awards, patents, press, customer letters.
3 · Team
At least you. For each person: photo, short bio, commitment and whether they are a founder. Add advisers if you have them.
Chapter 3Step 4: the round
You issue a number of tokens at a fixed price. Investors buy whole tokens or fractions until 100% is reached: that is the goal. If not everything has sold when it ends, everyone is refunded.
| Goal | How much you need to raise, in USDC. Shown on the board. |
| Tokens to issue | Krows recommends a number; price per token is goal ÷ tokens and cannot go below 0.01 USDC. |
| Start | Cannot be before today. If we approve you earlier, the round launches itself that day. |
| End | At most 90 days after the start. |
| Use of funds | In %, must add up to 100 and match your milestones. If you use “Other”, explain what it includes. |
Publishing is free. If the round reaches its goal, the contract deducts 4% for Krows when it closes and the rest goes to your round’s treasury. If it does not, you pay nothing.
How much to ask for
Ask for what you need to reach the next provable point, not a two-year cushion. A smaller round that completes beats a big one that misses 100% and refunds everything.
Chapter 4Steps 5 and 6: milestones and rewards
5 · Milestones
For each milestone: amount, what will be done, estimated date and how you will prove it. The rules the editor enforces:
- No milestone may exceed 40% of the goal.
- The milestones add up to the goal.
- All dates fall after the round ends.
- You request each milestone when you deliver it; investors vote for 3 days and it passes with more than 51%.
The guide Designing milestones that pass covers it in depth.
6 · Rewards
Perks above a number of tokens: early access, discounts, product. Each is delivered after the milestone you choose, with an estimated date and, optionally, limited units and an image. For a physical product, add the link to your website or form where investors leave their address: Krows collects no shipping data. Money distributions cannot be advertised inside Krows.
Chapter 5Steps 7 to 9: financials, reports and documents
7 · Financials
Current situation, months of runway, previous rounds, cap table, 3-year revenue and cost projections, assumptions and when you expect to be profitable. If you are just starting, tick “Not applicable yet”. Everything shows as “declared by the founder”; an external audit turns it into “verified”.
8 · Reports
Choose the frequency: biweekly or monthly. It cannot be changed later. Every report includes some required parts; add up to 6 metrics that make sense for you and up to 3 of your own (for example “kWh installed”).
9 · Documents
Business plan, accounts, decks, as PDF or Excel. Whatever you upload adds trust. The white paper is only needed when the law requires it: read MiCA for founders. If you upload nothing, tick “No documents for now”.
Chapter 6Step 10: final review and the board
The final review shows how you will look on the board, what is missing and the five declarations you must tick: the information is truthful and you can prove it; you accept the founder terms; you understand the risks and obligations (milestones, votes, reports); neither you nor the company are in a restricted country; and anything you agree with investors outside Krows is your sole responsibility.
Then you have two paths, which you can combine:
| Button | What it does |
|---|---|
| Integrate and launch | Takes you to integration to take investments on your site, with your link, button, widget or API. You do not need to be on the board. |
| Submit to the board | Optional. We check your page is well presented so it appears on the Krows board. It takes a few days and is free. |
While in review the page cannot be edited, but you can integrate and launch. If you need to change something, withdraw it from review in My startups: it goes back to draft.
Chapter 7Final review
Before you close this guide, check you have it clear. None of this is sent anywhere: it is just for you.
Your goal is 100,000 USDC. Can you add a 50,000 milestone?
Do you need to be on the board to take investments?
Thanks. We will use it to improve.