What you will learn
- The rules Krows enforces
- The formula for a good milestone
- What evidence convinces
- A complete example plan
Chapter 1The rules
- Each milestone has an amount, what will be done, an estimated date and evidence.
- No milestone exceeds 40% of the goal; together they add up to the goal.
- All dates fall after the round closes.
- They are requested in order. 3-day vote, 20% token quorum and more than 51% yes.
- If rejected, you wait 7 days to request it again.
Chapter 2The formula for a good milestone
Observable result + figure + date + evidence anyone can check.
Milestones: bad and goodExamples
Not like this
- “Make progress on development” · 90,000 USDC
- “Marketing” with no figures or dates
- Proof: “you will see it in the next report”
Like this
- “Public beta with 500 registered users” · 30,000 USDC
- “200 verified sales before June 30”
- Proof: public dashboard, invoices and recorded demo
Think of the investor who has to vote: can they decide in 5 minutes by looking at your evidence? If the answer is “it depends”, rewrite it.
Chapter 3Evidence that convinces
| Milestone type | Good evidence |
|---|---|
| Product launched | Store or website link, screenshots and a recorded demo. |
| Users or customers | A public dashboard or analytics screenshot, with dates. |
| Sales | Invoices (personal data covered) and revenue statement. |
| Installation or manufacturing | Geotagged photos, delivery notes, certificates. |
| Hiring | Public profiles of the people hired. |
When you request the milestone, the form reminds you of the evidence you promised. Deliver exactly that.
Chapter 4An example plan
Aurora Solar, goal 120,000 USDC, round until January 15:
| # | Milestone | Amount | Date | Evidence |
|---|---|---|---|---|
| 1 | Pilot at 3 businesses with savings measurement | 30,000 (25%) | Nov 30 | Signed contracts and production dashboard |
| 2 | First 40 installations in south Madrid | 50,000 (42%) ✗ | Feb 28 | Invoices and photos of each installation |
| 3 | Customer tracking app | 40,000 (33%) | May 30 | App in the store and screenshots |
This plan has two mistakes the editor would not accept: milestone 2 exceeds 40% and milestone 1’s date is before the round ends. Fixed: 30,000 / 45,000 / 45,000 and the first date after January 15.
Chapter 5Mistakes that cause rejections
- Effort milestones (“work on…”) instead of results.
- Evidence only you can see.
- Changing the milestone on the fly without telling the chat and the report first.
- Requesting it before delivering it “to get ahead”.
- Not answering questions during the 3-day vote.
Chapter 6Final review
Before you close this guide, check you have it clear. None of this is sent anywhere: it is just for you.
Check what you knowPick an answer
Which is the best milestone?
Result, figure, date and evidence.
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