Chapter 1Pay-per-click ads
Your ads appear at the top of the board, in search and on investors’ Home, always labelled “Sponsored”. You only pay when someone clicks.
- Top up your balanceMinimum $10. Payment via Stripe.
- Create a campaignName, where it shows (board, search, home), daily budget (from $5), maximum bid per click (from $0.10) and, optionally, sectors and countries.
- Watch the resultsImpressions, clicks, CTR, average CPC and spend, per day and per campaign. Pause, edit or archive whenever you like.
Chapter 2How what you pay is calculated
Every time there is an ad slot, Krows runs an auction among the campaigns that fit (placement, sector and country). The highest bid × quality wins. Quality rises with your startup’s trust score and with how much people like your ad (its CTR). You only pay on a click and only just enough to beat the next one, never more than your maximum bid. Repeat clicks by the same person within 30 minutes and your own clicks are not charged.
Chapter 3Posts on Krows socials
In “Social posts” you book a week for us to post your startup on our socials, from $15. You see the estimated reach and that week’s demand; if it is full, pick another. Write what you want to say and we review it before posting. Your startup must be published on the board.
Chapter 4Payments and invoices
“Payments and invoices” lists everything you paid, with status and invoice. Prices are shown in dollars or euros depending on your country; you can change it in Settings.
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